Business Systems Group – Print Ad campaign
Business Systems Group Revolutionise the operating systems and software usage of businesses by optimising and streamlining their existing systems as well as suggesting ways to make their systems and software work harder and smarter. When art directing this campaign I chose to convey the digital aspect of their work by creating the visuals out of thousands of zeros and ones - the two elements of the universal language of computers. This print campaign appeared in various business publications over a period of 12 months and generated a lot of new business for BSG.
